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Building your customer base

Creating a customer base for a new business or looking for an large increase in footfall for your shop, salon, restaurant etc can be a daunting task. Building a database of clients is essential to most businesses. That way you can inform your customers of new products and services, news and offers throughout the year. But how can you achieve this quickly and effectively?

Abstract Niche have adopted an effective approach using a promotional technique that helps you build a list of potential clients and gets customers through your door for a very low cost per conversion rate. Using a combination of traditional advertising methods and an on-line 'discount voucher for your opinion' reward scheme we have had produced some excellent results for our clients. In summary:

• Using low cost advertising to drive potential customers to an on-line offer
  
• Obtaining customers details, opinions and referrals in exchange for a redeemable voucher
  
• Customer redemptions lead to an immediate increase in footfall
  
• Responding to their opinions create increased loyalty to your brand
  
• You have a ready made database of clients to promote your new ideas and offers on an on-going basis
  
• A referral and reward scheme further increased your customer base and loyalty

This approach can produce outstanding returns in many scenarios:

• Launching or re-launching a new shop or restaurant
  
• Introducing a new product or service
  
• For a restaurant, introducing a new chef or brand new menu
  
• For a salon, introducing a new service or range of products
  
• Seasonal promotional activity for existing businesses